Retail

Intro

Growth in multi-channel retailing has coincided with the evolution of globalization. The Internet has equipped smaller, domestic businesses with the ability to promote and distribute products worldwide. This has caused chain retailers to expand globally just to keep up in the race for new customers and revenue streams. This module looks at how retailing has developed, how retail outlets operate and how retailers apply retail marketing techniques to the highly dynamic and innovative retail industry imparting special emphasis on the introduction and concept of retail management, retailing trends, pricing and merchandising, segmentation, relationship marketing and information technology in retailing. This module focuses on the following:

  • Retail Strategy
  • Personal Selling
  • Marketing Channels
  • Pricing Management
  • Finance and Accounting
  • Essential Business Skills
  • Digital Transformation
  • The impact of ever-changing Technology
  • Customer Delight
  • Retail Store of Future

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